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Overview |
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Logo Design
Full Identity Design/Branding
Stationary Set
Web Design
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Challenge |
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The Lion Project wanted to be seen as a strong/respected Christian group, without looking old fashioned. Their logo would be used on a variety of materials and keep its visual connection.
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Solution |
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The Lion/Cross symbols, in the logo, are both very strong and symbolic shapes in themselves. The execution united the two together in a harmonious balance, and has a style that speaks to a younger audience. The burgundy color used throughout the brand can be associated with blood or wine, which was very appropriate for this client.
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