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Overview |
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Branding
Various Print Materials
Rack Card
Advertising Design
Sales Campaign
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Challenge |
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To brand the company as a quality, trust-worthy, elegant organization that parents can make a safe visual judgement from, based on the logo and materials.
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Solution |
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The visual identity of Vail Sitters was geared at making the parents feel safe in choosing their baby-sitting organization. Warm/sophisticated colors played a key role in establishing the quality of service they provide. Image selection targeted a fun-loving, vacationing family in the Vail Valley. The sales materials remained visually consistent in media ranging from: Rack Cards, Sales Sheets, Fliers, Banners, Web Site, and various advertisements.
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