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Overview |
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Branding
Various Print Materials
Rack Card
Sales Campaign
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Challenge |
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To establish and execute the Alaska Kayaking Adventures Brand and Sales Campaign. Excite and entice visitors to pick up and read their rack card.
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Solution |
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Using the brand to embody the historic visual look of the Pacific Northwest Art. Using textures, patterns, shapes, and colors to make the viewer feel like they are going on an adventure with a seasoned local guide. The final product was printed on heavy weight index paper and coated with a gloss finish.
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