2  1 |
|
Overview |
|
|
Full Identity Redesign/Re-branding
Packaging
|
|
|
Challenge |
|
|
Position the company and its product in the “high-end”, gourmet category and stand out among the competition. Portray the ease of use, and clean design of the salt and pepper grinders, in the packaging.
|
|
|
Solution |
|
|
Grind Gourmet’s packaging consists of 3 pieces, each designed to coordinate with each other and to make a solid interaction between the user and the package. A subtle metallic texture and soft touch matte finish ads to the experience. The choice of colors and layout help the Grind Gourmet packing stand out on the shelves.
|
|
