4  3  2  1 |
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Overview |
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Branding
Packaging
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Challenge |
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To stand out on the product shelves. Create a family of packages, that are unique but have a visual connection and represent the grinders/materials.
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Solution |
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The packaging takes several forms in this series. Each was designed to reflect or accentuate the grinder’s materials and color. Research was conducted to establish what would make this packing catch the viewers eye. An open front, led to high physical interaction. The color pallets were each very different from the competition as well. The free standing shakers are accompanied by a simple, leaf shaped hang tag, attached with raffia. This was meant to portray the bamboo as close to it’s natural element as possible.
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