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Overview |
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Logo Design
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Challenge |
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In between projects, browsing the Vail Daily, Brandon saw a short story about a logo contest in Eagle, Colorado. The description of what they wanted was brief, but to the point: simple, clean, professional, attractive. His approach was to create an original mark that embodies these traits.
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Solution |
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After reviewing numerous submissions, One Eagle chose Brandon Swonger with Lift Creative Group's logo!
The graphic elements are simple, but have meaning:
- The colors directly reflect the mountain landscape. 2 colors were chosen to make reproduction easy on various materials. The mark could be further simplified to 1 color (green).
- The font is easy to read, but original in its characteristics. The thin san serif has a modern visual quality.
- The circle shape embodies One Eagle's connection to all the business' that the organization represents. It also lends itself to secondary graphic elements.
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