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Overview |
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Logo Design
Full Identity Design/Branding
Stationary Set
Web Design
Branding
Various Print Materials
Rack Card
Sales Campaign
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Challenge |
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To brand the company as a quality, trust-worthy, elegant organization that parents can make a safe visual judgement from, based on the logo and materials.
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Solution |
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A vast exploration of typefaces led to this final logo. A combination of script and serif justify the company’s trust-worthy ideals. The watermarked VS in the background gives the logo depth and helps tie the visual elements together. The elegant purple colors, used in the logo, are a large part of the identity and are used throughout, to bring the materials together.
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