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Overview |
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Logo Redesign
Full Identity Redesign/Re-branding
Stationary Set
Web Design
Various Print Materials
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Challenge |
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To update the identity/logo of a successful printing company. Work off of the existing logo and expand/improve the visual elements, color, and typography.
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Solution |
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Using elements and concepts from the original logo, the final Redesign was a continued exploration of ideas. The icon of the pen and ink were redrawn in a modern style. The color pallet was expanded to represent the amount of materials that Invision Ink can print on. Typography was very important in this logo. The result was an inviting, classic, cursive font.
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