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Overview |
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Logo Redesign
Various Print Materials
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Challenge |
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Position the company and it’s product in the “high-end”, gourmet category and stand out among the competition. Portray the ease of use, and clean design of the salt and pepper grinders, in the logo.
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Solution |
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The logo was successful by using the unique, symbolic shapes of the Grind Gourmet’s features. The negative space of the G is shaped to reflect the grinding mechanism, inside the device. The I was substituted with the outline of the product itself. Simple, clean, sophisticated.
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