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Overview |
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Logo Redesign
Branding
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Challenge |
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To stand out on the product shelves. Create a family of logos, that are unique but have a visual connection. Grind Green’s logo was the first in a series of sister companies, that follow it’s format: Grind Gourmet.
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Solution |
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Through use of unique, symbolic shapes the Grind Green logo showcases the grinder’s features and materials. The negative space of the G is shaped to reflect the grinding mechanism, located inside the device. The D acts a stem, from which several leaves sprout. The colors reflect the Eco-Friendly Bamboo, which the shakers are made from.
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