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Overview |
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Logo Redesign
Web Design
Branding
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Challenge |
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Fly Vail offers hard to find, discounted flights to the Eagle County Airport, in Colorado. The updated logo/brand needed to appeal to all travelers and create an easy to recognize/reproduce identity.
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Solution |
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A bold san serif typeface often used in airport signage was chosen for this logo. A silhouetted shape of an airplane was used as a way to cross the language barrier for foreign travelers. The shape was also designed to be used as secondary graphics throughout identity. The blue colors reflect the frequent “blue bird skies” that the area offers.
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