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Overview |
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Logo Redesign
Web Design
Branding
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Challenge |
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Rebrand Colorado Outdoor Center to attract a younger audience of adventure seeking explorers. Position the new brand as a web-friendly, easy to use, and informative solution for their travel planning.
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Solution |
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A modern combination of color, typography, and symbolic shapes help set this rebranded company apart. The logo uses rounded shapes to illustrate the mountain landscape and a sharper, more adventurous type face. The natural colors are splashed with a vibrant tint that reflect the environmental playground the company offers.
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