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Overview |
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Logo Design
Web Design
Branding
Various Print Materials
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Challenge |
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Connect the viewer with the location/mission of the organization, through it’s visual identity. Establish a strong mark that would help raise funding and awareness for the Central America Foundation.
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Solution |
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A rough typeface was chosen to connect with underdeveloped surroundings of Central America. The shape of Central America itself creates a negative space, which cuts through the A in the logo, adding a subtle visual connection to the location. The natural color choices also represent the natural beauty of the area.
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