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Overview |
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Logo Redesign
Full Identity Redesign/Re-branding
Web Design
Various Print Materials
Rack Card
Sales Campaign
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Challenge |
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To bring a fun, active, environmentally conscious approach to the companies identity. Embellish the vibrant colors of all the seasons, in the logo, to show they cater to more than just winter.
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Solution |
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A wide spectrum of colors sets this logo apart from the rest. A full rainbow of pointed “leaf shapes” lead the viewer across the logo, keeping the eye engaged. The shapes inside the circles were exchanged for different icons, in the other sister companies of Vail Ski Vacations. The mark set a standard by which the rest were recognized.
The Stationary Set utilized a light green color to unite it across the board. Using a Single Fold Business Card allowed for more of the identity to shine through, and extra space for sales material. The “leaf shapes” were used as a background texture in the materials.
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