4  3  2  1 |
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Overview |
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Logo Redesign
Full Identity Redesign/Re-branding
Stationary Set
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Challenge |
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Update a well established Real Estate brand in the Vail Valley, and appeal to a growing number of home buyers. Keep an association with the present companies ideals, but freshen the visual appearance across a variety of materials.
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Solution |
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A broad spectrum of concepts were explored before determining the final direction. The result is a bold, timeless, and vibrant representation of the Vail Valley and it’s housing market. Color selection was important in that they stay true to the REALTOR® blue, and bring rich gold and purple accent colors to the pallet. The house icon was used as a background “watermark” through out the stationary set, to add dimensionality and texture to the solid shape of the logo.
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