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Overview |
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Logo Redesign
Business Cards
Web Design
Branding
Various Print Materials
Vehicle Graphics
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Challenge |
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Vail Delivery wanted to identify its home delivery grocery service as: sophisticated, modern, easy to use. The logo would be used a wide variety of materials and remain legible at any size, from business cards to vehicle graphics.
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Solution |
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The shape of a grocery basket is easily deciphered, and the strong san serif typeface shows the companies ability to connect to a modern lifestyle. The mark was reproduced on business cards, banners, websites, and vehicles to bring a consistent look to the organization.
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