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Overview |
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Logo Redesign
Full Identity Redesign/Re-branding
Stationary Set
Web Design
Various Print Materials
Advertising Design
Sales Campaign
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Challenge |
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Active Communications has been one of the leading AT&T cell phone providers in the Rocky Mountains for years, and needed to update its identity to stay on top. Its logo and identity had become outdated in the fast paced technology industry, and need a lift. The Active mark was fairly established, so care was taken to retain its ability to be recognized.
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Solution |
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The redesign was based on the tag, “Active Communications for an Active Lifestyle”. The mark was designed with a modern, energetic style that was easy to incorporate through various materials. Movement was achieved in the logo by incorporating active lines and letterforms that intersect/interact with each other.
The Stationary Set brings the brand together through use of color, shape, and subtle textures. The business cards were designed to be useful sales/reference tools, and help clients keep in touch with the store they visited. Several of the cards were translated to accommodate the Spanish speaking customers who frequent the stores.
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