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Overview |
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Logo Design
Full Identity Design/Branding
Business Cards
Web Design
Various Print Materials
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Challenge |
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Located in a frequently visited tourist location, Alaska Kayaking Adventures, wanted to rise above the competition. They wanted to be fun, adventurous, and stay within the “Pacific Northwest” genre. The approach was to take that style and twist it to portray kayaking, and make a connection with the history of its location.
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Solution |
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The Logo and Identity were developed through research, sketching, and several design approaches. The colors are traditional black, red, and turquoise, but executed in a modern style. The tag line, “Your Great Alaskan Adventure Starts Here” gives the audience sense of excitement, and intrigue.
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