In between projects, browsing the Vail Daily, Brandon saw short story about a logo contest in Eagle, Colorado. The description of what they wanted was brief, but to the point: simple, clean, professional, attractive. His approach was to create and original mark that embodies these traits. After reviewing numerous submissions, One Eagle chose Brandon Swonger with Lift Creative Group’s logo!
The graphic elements are simple, but have meaning:
- The colors directly reflect the mountain landscape. 2 colors were chosen to make reproduction easy on various materials. The mark could be further simplified to 1 color (green).
- The font is easy to read, but original in it’s characteristics. The thin san serif has an modern visual quality.
- The circle shape embodies One Eagle’s connection to all the business’ that the organization represents. It also lends itself to secondary graphic elements.
To see this and other Graphic Design and Web Design projects visit www.liftcreativegroup.com
Article in the Vail Daily:
http://www.vaildaily.com/article/20090527/NEWS/905279911/1001/NONE&parentprofile=1062
Tags: Edwards Colorado, graphic design, logo, Vail Colorado