www.liftcreativegroup.com
Anyone can “design” a logo. But it takes insight, thought, and style to execute a successful logo. We go through a series of steps, creative phases, to achieve a polished trademark.
The steps include:
1. Meeting with the client to determine the goal, desired style, and applications of the new logo. In this phase we talk about the companies target market and how we can reach them. Research is conducted, on our end, to learn more about the client and their competition. From here we start the creative phase.
2. The creative phase is actually a series of milestones. We begin with brainstorming different themes, shapes, colors, fonts, combinations, layouts, approaches, and styles. This is a very open, free flowing time of design. I like to get as many ideas out on paper to begin, hand drawn sketches. From these rough sketches I get general layouts and shapes to work with. Transfering these ideas into vector format is next. Tracing drawings or recreating them from scratch, font exploration, type treatments/combinations, different layout options are all key elements to the initial phase of logo development. Depending on how in depth the client wants to get, I usually produce about 5-15 initial logos for consideration. These options display a wide variety of styles to choose from. Once a few top logo selections are chosen, I fine tune and solidify them for the next round of revision. The last phase in the selection process is choosing between different color options and layouts of the same design elements. Once selected we move on to the final phase.
3. The final phase consists of cleaning up the artwork and file prepartaion in various formats: .ai, .eps, .pdf, .jpg, .tiff. (We also provide the font family used) All of these files are given to the client for their personal use. We usually display the logos in our portfolio as well.
Once the logo is designed, we move on to using it in different applications: print (business cards, letterhead, envelope, brochure, ads, stickers, banners…) and web (web site, banner ads, graphics, advertising…)
Feel free to check out our Logo portfolio, and get in touch!
We are located in Edwards, CO and specialize in logos, business, identity, business cards, letterheads, envelopes, brochures, banners, catalogs, web design, content management systems, email templates, and many more design solutions
